Sugarplum Marketplace

The Junior League of the Shoals is excited to celebrate the 11th Anniversary of Sugarplum Marketplace. We are thrilled to be back at The Marriott Shoals Hotel and Spa Conference Center for a second year. The Sugarplum Marketplace is one of our League’s largest fundraisers. This fun, 3-day shopping extravaganza will kick-off on Thursday, November 30th at 9am. You won’t want to miss a minute of all the fun!  In addition to being able to find amazing gifts for everyone on your shopping list, this year you will be able to enjoy story time with Santa, demonstrations by Jeffery Long, the crowning of Little Miss and Mister Sugarplum, dancing on the Listerhill Stage, and, of course, our girlfriend’s night out, Jingle Bell Mingle

Sugarplum Market attracts well over 5,200 shoppers from throughout the northwest Alabama area.  Our fundraisers, including Sugarplum Marketplace and Jingle Belle Mingle, enable The Junior League of the Shoals to offer support, through our grant program, to numerous local charities and organizations.  Shoppers enjoy over 70 diverse merchants from around Alabama and the Southeast, primarily. You help support the Shoals community with each ticket purchase for Sugarplum Marketplace and/or Jingle Belle Mingle.  We thank you!  So, what are you waiting for?

Want to make it a weekend?

Book your room now for discounted rate of $124 + taxes/fees

Mention Sugarplum Marketplace to get this rate or enter code sugarplum. Offer valid until October 27th, 2017.


Jingle Belle Mingle

Want to kick off the Holiday party and shopping season in style? Then join the Junior League of the Shoals for the 2nd Annual Sugarplum Marketplace’s Jingle Bell Mingle, on November 30th, from 5pm-9pm, at the Marriott of the Shoals Hotel and Spa Conference Center. Put on your fun and festive shopping attire, grab your girlfriends, mothers, sisters and daughters and join us as we enjoy shopping, fabulous door prizes and the opportunity to win amazing prizes! New this year, our exclusive Pop Up shops in the Singing River Room Boutique. You will only be able to shop these vendors during Jingle Bell Mingle!  Enjoy stroller free shopping and a cash bar all while helping support women and children nonprofits right here in the Shoals. You will not want to miss this opportunity to have fun while shopping for fabulous finds at this years’ Jingle Bell Mingle!